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Understanding the Reporting Area

Learn how to track web conversions and analyze lead sources.

Updated over 2 months ago

Our reporting module gives you deeper insights into your web conversion performance. Track sessions and attribute channels to see exactly where your leads come from. New metrics including form field count and user device information help you optimize your web conversion strategy. You can access Reports Area at any time from the main menu.

Report areas

Four comprehensive report areas are available in the reporting module:

  • Gate activity summary

  • Gate activity report

  • Site report

  • Channel report

Gate activity report exports

Within the Gate Activity Report, you can export various data views:

  • Gate activity by date

  • Gate activity by URL

  • Gate activity by date and URL (note: this may generate a large file, consider limiting your date range)

  • Gate activity by channel

  • Gate activity by last active report (all gates)

Individual gate activity report

You can view the performance of individual gates by clicking the Gate analytics button from the gate editor or the browse gates list.

To understand specific terminology used in gate activity reports, check the reporting glossary.

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