Want to get insight into where your submissions are coming from? Formulayt features a built-in channel attribution report so you can see which channels convert the most leads.
The report uses a combination of browser referrer and the current page URL to determine the channel. The matching string must be contained within the referral URL as shown in the table below.
Label | Matching string |
Google Ads Display | .safeframe.googlesyndication.com |
twitter.com | |
Baidu | baidu.com |
Bing Ads | bing.com/aclk |
Bing | bing.com |
.linkedin.com | |
instagram.com | |
YouTube | youtube.com |
.facebook.com | |
pinterest.com | |
LinkedIn Ads | ad.doubleclick.net*LinkedIn |
Google Ads Search | .doubleclick.net |
.google. | |
Quora | quora.com |
Yahoo | yahoo.com |
Google Ads | (Page URL contains 'gclid' parameter and referrer doesn't match other condition above except 'Google') |
Other | Any other referrer string that doesn't match the above |
Direct | If there is no referrer, we'll mark the source as Direct |
Google and Google Ads
Certain settings can affect the final referrer when a user arrives on a website via a Google ad. To handle such cases, Formulayt will look for a GCLID in the page URL and will typically set the channel to “Google Ads” when a GCLID is present and the visit hasn’t already been classified into a more specific ad channel (such as Google Ads Search). For this to function correctly, please ensure that auto-tagging is enabled in your Google Ad account.