Dun & Bradstreet is a data enrichment platform that retrieves company details based on:
Company name provided by a user
Email address provided by a user
User's geolocation information
IP address data
Formulayt integrates with Dun & Bradstreet's Visitor Intelligence services to enable data enrichment on your web forms through the Dun & Bradstreet VI Form Fill function.
How It Works
When integrated with Formulayt, this functionality provides powerful form enhancements:
A company name or email entry triggers an automatic data lookup
The form fields are autocompleted with company information
Users can review and modify the populated information before submission
Additional company data can be captured in hidden fields for enhanced lead intelligence
Integration Requirements
To activate the Dun & Bradstreet integration, add the following information in the Formulayt Apps area:
VI Form Fill API key (e.g., vff12778)
Restriction URLs (optional) - Any URLs where DnB functionality should be restricted
Field mapping - Use the dropdown list to map Formulayt fields to corresponding Dun & Bradstreet fields
Important: For the integration to function properly, both email and company fields must be present on the form type. If you don't want users to see these fields, you can hide them using a rule after setup.