Why gate experiments matter
Form performance is a vital factor for web conversion optimization that's often overlooked. While marketers put significant effort into ads, landing pages, and follow-up emails, the form experience itself can make or break conversion rates.
Formulayt's gate experiments (A/B testing) enable you to test different form variations while collecting performance data. This allows you to:
Test specific hypotheses about user behavior
Identify which form elements increase conversions
Make data-driven decisions to improve results
Step-by-step guide to creating gate experiments
Follow these steps to create your first gate experiment:
Navigate to Gates in the left-hand menu
Click Create New > Experiment in the top right corner
Enter a clear name and description for your experiment
Your description should indicate what specifically you're testing
Add gates to test:
Include a variant description for each gate to track differences
Designate one variant as the default (shown when experiment is paused)
Set the weight for each variant to control display frequency
For experiments with more than two variants, enter the lowest weighting first
Use the actions area to:
Edit variants
Edit gates
Preview gates
Remove gates from the experiment
Update the experiment to receive embed codes for your website e.g. #exp-gate-3d173b95-da4b-4f43-bbe5-575491ec984d
Click "Start Experiment" in the top right when ready to begin collecting data
Only start after completing all configuration
After sufficient time has passed, view Experiment Analytics for behavior insights
Important notes
Editing Limitations: Active experiments cannot be edited. To make changes, you must reset the experiment, which will also reset all analytics data.