The Google Analytics (GA) integration app provides a simple way to access values from the GA or GTM tracking script running on your site. These values can be used in Formulayt for field pre-population, rule logic, or inclusion in custom events.
This integration does not send data into Google Analytics. If you wish to track form submissions or events in GA, you can configure this separately via the Events area in Formulayt—this does not require the GA integration app to be active.
What the Integration does
Once enabled, the GA integration detects the presence of a valid Universal Analytics (ga) or GA4 (gtag) instance. When found, it extracts the following values:
clientId
userId (if set by your implementation)
trackingId or GA4 Measurement ID
These are made available as standard data values in the platform, and can be used like any other data source within Formulayt.
What you need
A working GA/GTM implementation on the same page as your Formulayt form
GA/GTM must be allowed to run (e.g. not blocked by consent banners or ad blockers)
How to use
Goto Apps > All Apps and locate the Google Analytics Integration in your Formulayt account
Use the exposed data points in rules, pre-population, or event configurations
For event tracking, configure GA events separately in the Event Management area
Troubleshooting
If GA values are not being returned:
Ensure your GA or GTM implementation is functioning correctly
Confirm that tracking scripts are not blocked by browser settings or consent banners
Check the browser console for any errors or warnings logged by the integration