Whether you're promoting content, encouraging event registrations, or reinforcing your brand, the sidebar can be used to provide context before a user completes your gate.
Before you start: For information on setting up and configuring the Modal Sidebar, see Using the Modal Sidebar.
Best Practices
For the best user experience, we recommend:
Keep messaging concise and easy to scan.
Focus on one key message.
Use high-quality imagery that complements your brand.
Highlight benefits rather than features.
Avoid duplicating information already shown on the gate.
Example 1: Event Registration
Perfect for webinars, conferences and in-person events.
Join Our Live Webinar
Discover how leading organisations are improving digital lead capture.
45-minute live session
Q&A with our product specialists
Receive the recording afterwards
Wednesday 24 September · 2pm BST
Recommended imagery
Speaker headshots
Event branding
Webinar illustration
Example 2: Whitepaper Download
Increase the perceived value of gated content.
Download the Guide
What's inside?
Industry research
Best practice recommendations
Practical implementation tips
Real customer examples
Recommended imagery
3D book cover
Report cover
Document preview
Example 3: Campaign Promotion
Use the sidebar to support seasonal or promotional campaigns.
Summer Campaign
Register today and receive:
Early access
Exclusive resources
Follow-up consultation
Offer ends 31 August.
Recommended imagery
Campaign graphics
Product imagery
Promotional banner
Example 4: Company Branding
Sometimes simple is most effective.
Include:
Company logo
Brand colours
A short introductory message
Supporting imagery
This approach works particularly well for contact and enquiry gates.
Example 5: Video Thumbnail
Encourage engagement by promoting a video.
Watch Before You Book
Learn how our solution works in under two minutes.
▶ Product Overview
The video can open after submission or be hosted elsewhere on your website.
Example 6: Awards & Social Proof
Increase trust by showcasing recognition.
Trusted Worldwide
🏆 Industry Award Winner
⭐ 4.9/5 Customer Rating
🌍 Used by Global Brands
Include customer logos or certification badges where appropriate.
Example 7: Need Help?
Reduce hesitation by answering common questions.
Before You Submit...
We'll never share your data.
Your demo lasts around 30 minutes.
No obligation to purchase.
A member of our team will contact you within one business day.
This style works well for contact requests and demo bookings.
Tips for Great Sidebars
Successful sidebars typically:
Reinforce the purpose of the gate.
Answer common questions.
Highlight value before asking for information.
Use imagery to support, not distract from, the form.
Keep text concise and easy to scan.